Brands

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

“A lot of people in fashion don’t understand that you can’t easily gift a rug or table. It doesn’t work the same as it does for a dress or a pair of shoes.”

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.”

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures?

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style.

With the help of an affiliate link or 15, these professional tastemakers have come to establish themselves as bona

Read More

Black-Owned Home Brands You Need to Incorporate into Your Space Right Now

Click here to read the full article.

News flash: When it comes to supporting Black-owned businesses, we’ve all just begun scratching the surface. Perhaps you started using a Black-founded food product while cooking or started reading some books that can help you become a better ally (keep on going!), but there’s even more to explore that you might not have thought of yet. One of those areas that’s so integral to our daily lives is home decor. We’re way overdue in diversifying where we shop for home goods, and to say you’re missing out on seriously covetable items that also tell a story is an understatement. Where we sleep, eat, and spend time with family is one of the most intimate and unique spaces of our lives, and what we choose to decorate with should reflect that.

A can of paint, a candle, or a throw pillow is so much

Read More