LONDON — Virgil Abloh, the creative mind behind Louis Vuitton men’s wear and Off-White, has created an artwork, “Project Geländewagen,” inspired by the Mercedes-Benz G-Class, in collaboration with Gorden Wagener, chief design officer at the German automobile maker, WWD can exclusively reveal.
The piece will be digitally revealed on Sept. 8 and a home-scale replica will be auctioned online following the launch. All proceeds will be donated to charity organizations that support the arts and the international creative community. The highest bidder at the auction will also receive access to the co-creators.
Abloh describes the collaboration as “a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
Wagener said the project marks a unification of fashion and art with automotive, and pushes the boundaries of each respective creative realm to help rebuild