Another company called Meta says Facebook rebrand ‘obliterated’ its business

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Facebook transformed its corporate title past tumble to Meta, element of a strategic shift in target from social media to a potential, immersive — and so far mostly theoretical — form of the world wide web powered by AR and VR systems known as the metaverse. Its inventory commenced buying and selling below the META (FB) ticker past thirty day period.

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The tech giant’s go “obliterated” the lesser company’s company, in accordance to allegations in the complaint from MetaX, submitted in the Southern District Court of New York on Tuesday. “Meta’s compact company stands no opportunity from the company behemoth,” the grievance states.

MetaX is seeking an injunction purchasing Facebook’s mum or dad firm to cease the use of the Meta name in relationship with items, providers or functions connected to virtual, augmented or extended reality, as properly as unspecified damages, in accordance to the grievance.

Representatives for the Fb father or mother organization did not instantly respond to a request for remark.

MetaX LLC, which was established in 2010, results in immersive installations and activations incorporating AR and VR, visuals, sound and other systems at activities these kinds of as Coachella and SXSW — the likes of which Facebook-turned-Meta now seeks to do to encourage its new method, the lawsuit promises. MetaX says it has also labored with preferred digital artists these as Beeple, and claims its work has “laid the foundations for the producing, despite the fact that not but entirely existent, ‘metaverse.'”

In the criticism, MetaX alleges that in negotiations subsequent Facebook’s name alter, the tech large asserted that the two firms offer”drastically different products and services,” calling by itself a “social engineering firm.”

Even now, the lawsuit details to new activations by Fb-turned-Meta at SXSW and Coachella that MetaX alleges are “similar” to activities that have been section of its core organization for decades.

MetaX in its lawsuit reported it “can no for a longer period supply expert services and products beneath the Meta mark because individuals are possible to mistakenly think that Meta’s merchandise and providers emanate from Facebook and the toxicity that is inextricably connected with the Fb manufacturer.”

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